3 Steps on How to Become a Successful Video Game Company

It’s funny to think that two to three decades ago. People scoffed at the idea of playing games on your television set. Flash forward, we are now looking at kids playing video game consoles of all shapes and sizes. In fact, gamers have developed their own sub-culture and are now waging a “secret war” against other games who don’t share their own views on video games. For responsible adults, this is something you’ll probably shrug off. But for an enterprising person like me, I’ll most likely capitalize on this fact and start creating video games.


Is starting a video game company easy? Yes, of course! All you need is a team of excellent graphic designers and developers, a good budget, and a theme for your game. And with the latest technology nowadays that makes it easier for upcoming game developers to build their own games, it’ll be possible for you and your team to build around two to three games every year.

Now the only question here is: does your video game company have what it takes to stand up against the rest?

Like I said above, it’s quite easy to create a video game company. However, it’s not easy to start a successful video game company. There are a lot of video game companies out there who are already making a decent amount of money and they’ve probably created every available game for most video game niche. So as a startup video game company, what are you going to do to gain an edge against the competition?

Market your Company Online – Marketing is everything for an entrepreneur, so don’t assume that everyone’s going to buy the games you made when they’re released in the market. If your company is not well-known, then expect your games to not sell at all.

I live in Birmingham, so the first thing I did was check Birmingham SEO statistics so that I’ll know exactly what the competition is. After checking the competition, I immediately hired this online marketing agency that a friend of mine recommended. These guys made an amazing job of promoting the first Android app game I created a few months ago. Up until now, these guys are still marketing my games.

Check your Niche – Everything should start local, so one important thing you have to do is to check the local players for the type of games that they would play most of the time. Just expect that not all players would love the first game you made, but at least you’ll be more prepared when you start making another game.


Try and Try until you succeed – A lot of gaming companies out there didn’t make their first millions at the first try. Rovio, the company that created Angry Birds, made a lot of games that flopped big time. When they were about to give up, their graphic designers suddenly came up with a game idea and showed them a sketch of the red Angry Bird. The rest is now history!

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