Category Archives: Business

3 Steps on How to Become a Successful Video Game Company

It’s funny to think that two to three decades ago. People scoffed at the idea of playing games on your television set. Flash forward, we are now looking at kids playing video game consoles of all shapes and sizes. In fact, gamers have developed their own sub-culture and are now waging a “secret war” against other games who don’t share their own views on video games. For responsible adults, this is something you’ll probably shrug off. But for an enterprising person like me, I’ll most likely capitalize on this fact and start creating video games.


Is starting a video game company easy? Yes, of course! All you need is a team of excellent graphic designers and developers, a good budget, and a theme for your game. And with the latest technology nowadays that makes it easier for upcoming game developers to build their own games, it’ll be possible for you and your team to build around two to three games every year.

Now the only question here is: does your video game company have what it takes to stand up against the rest?

Like I said above, it’s quite easy to create a video game company. However, it’s not easy to start a successful video game company. There are a lot of video game companies out there who are already making a decent amount of money and they’ve probably created every available game for most video game niche. So as a startup video game company, what are you going to do to gain an edge against the competition?

Market your Company Online – Marketing is everything for an entrepreneur, so don’t assume that everyone’s going to buy the games you made when they’re released in the market. If your company is not well-known, then expect your games to not sell at all.

I live in Birmingham, so the first thing I did was check Birmingham SEO statistics so that I’ll know exactly what the competition is. After checking the competition, I immediately hired this online marketing agency that a friend of mine recommended. These guys made an amazing job of promoting the first Android app game I created a few months ago. Up until now, these guys are still marketing my games.

Check your Niche – Everything should start local, so one important thing you have to do is to check the local players for the type of games that they would play most of the time. Just expect that not all players would love the first game you made, but at least you’ll be more prepared when you start making another game.


Try and Try until you succeed – A lot of gaming companies out there didn’t make their first millions at the first try. Rovio, the company that created Angry Birds, made a lot of games that flopped big time. When they were about to give up, their graphic designers suddenly came up with a game idea and showed them a sketch of the red Angry Bird. The rest is now history!

How to Earn Through Online Gaming

Image Credit:

Image Credit:

Who would have thought that staying in your house doing nothing but playing games while sitting in front of a camera can now actually earn you money? Yes, it is now possible. A dream job playing games all you want sitting all day that actually pays.

Game streaming has steadily grown to gather audience throughout the years of competitive gaming. With the help of video platform sites such as and, game streaming is now considered a profession. Here’s why, imagine playing your favorite mainstream game and take a video of yourself playing it and through the course of your gaming you garner quite a few number of viewers, this leads to a chance of “monetization” of your video.

Monetization is actually a term for being partners with the video platform sites that earn money through placing ads of their bigtime corporation partners in between videos. This is where you as a partner comes in. As you make as many videos as you can, with your choice of what to put up in their site so as to live the dream of doing what you love most, the video platform sites in turn insert advertisement videos in between your videos every 30 minutes or so.

How does this pay? Simple. With every thousandth view of an ad in your videos or streams, you get two dollars as revenue. Doesn’t sound much, does it? Well, it gets better through time. As you gain the attention of many people across the web, you get more viewers by the hour and this means faster revenue. Still not vivid enough? Let’s take one of the most known streamers in the world.

Reginald, TheOddOne, earns up to 60 dollars per hour on average. Now imagine this rate on a 40 hour work pay. Eight hours a day, five times a week. He roughly makes 2,400 dollars a week playing his favorite game in front of the camera for eight hours a day. Add these numbers up and that gives off around 9,600 dollars a month and this is all the while other people get bored with their job only getting 1,480 dollars a month (average global salary).

Another way of earning while streaming is getting donations. Although this is not a surefire way of getting payed, still it adds up to the monetization process. You just have to be creative on ways to get your viewers or subscribers give out a little some some on the side. They view your videos for a reason and whatever that reason is, make it stick.

Remember that this does not happen in an instant. You have to get the attention of viewers that share the same preferences and make them stay for all the reasons you got their attention with in the first place and more. So before you go packing and start storming off of your current job, take this into consideration. Getting people to like what you produce is the hardest part and that is just the start. Maintaining people’s interest is next in line and all these take time.

So the next time you think of leaving your job to follow your dreams and passions, why not do it at the same time? I mean, who doesn’t love games especially when you can earn money from it? I don’t mean this to be in the sense of just gaming itself but let this be a kick-off point for your dreams and passions. If gaming achieved what seem to be impossible in the past, why not for others?